Pas Normal Studios careers

Pas Normal Studios is looking for a Trade Marketing Manager to join their Brand Marketing team. The role is focused on how the brand shows up across wholesale, retail, and partner channels, and on making sure Pas Normal Studios feels clear, consistent, and premium from B2B sell-in to in-store execution.

Pas Normal Studios is looking for a Social Media Manager to elevate how we show up across our social channels. We strive to strengthen the connection between our brand and cycling communities across the globe, so we are looking for someone who understands culture, has a sharp creative instinct, and knows how to translate brand storytelling into high-performing, platform-native content.As part of our Brand Communications team, you will oversee the planning, execution, and continuous development of our social media presence across all major platforms. You will bring campaigns, collections, products, athletes, events, and community moments to life, ensuring everything reflects the Pas Normal Studios brand.This is a highly collaborative and operational role suited for someone who thrives in a creative environment and understands cycling culture. Occasional travel will be required for key brand moments, events, and community activations.What you will doOwn and manage the social media and community calendar across all Pas Normal Studios channelsPlan, brief, create, and publish platform-specific content with support from the Creative Team and contributorsWrite social-first copy and maintain a consistent, elevated brand toneCollaborate closely with the Creative Team to ensure visual quality and storytelling standardsWork with E-commerce, Merchandising, and Paid Marketing to align short- and long-term prioritiesOversee community management, ensuring fast, relevant, thoughtful engagement with riders, customers, and partnersTravel to key events, shoots, rides, store openings, and brand moments to capture and publish content in real timeSupport ambassadors, athletes, and contributors to maximise social output and storytellingMonitor and guard brand reputation, tone of voice, and market sensitivities on social channels To succeed, you willDevelop and continuously refine our social strategy, formats, and content playbookActively source content opportunities from internal teams, stores, athletes, and our global communityCreate social-first assets when needed (basic editing of photo & video, reels, templates, stories, etc.)Analyze performance, extract insights, and adjust creative execution and cadenceBalance brand-building and commercial objectives across the social ecosystemBring new ideas, formats, and approaches to ensure we stay culturally relevantHelp shape how Pas Normal Studios shows up in emerging platforms and cultural conversationsEnsure every post, story, and interaction reflects our brand values and aesthetic standardsWhat We OfferWe are driven by our core values of passion, performance, and accountability. Our mission is to challenge ourselves to bring the best possible products to cycling communities globally.At Pas Normal Studios, we want work to be fun and inspirational - sparking curiosity and encouraging growth, both individually and as a team. You will join a progressive and result-oriented international organisation on an ambitious growth journey.Salary depending on experience. Working from our office in Copenhagen, Denmark, we offer competitive benefits, health and dental insurance, access to great industry deals, an indoor bike studio, a well-equipped gym and our famous Wednesday Gravel Rides in the winter months.How and when to applyThe recruiting process is handled by Trib. Please reach out to them with any questions.www.trib.se

PurposeBuild and scale our CRM ecosystem by deeply understanding our consumers and turning insight into action. You will investigate behaviour, preferences, and patterns across our consumer base, and translate these learnings into hands-on CRM execution that drives loyalty, conversion, and commercial performance.About the RoleAs CRM Manager, you sit at the intersection of consumer insight, commercial strategy, and execution. You are naturally curious about how and why our consumers behave the way they do, and you enjoy turning questions into tests, learnings, and improvements.This is a hands-on role. You will work directly in our CRM and email marketing systems to build journeys, campaigns, segments, and automations - while continuously analysing performance and refining your approach.You report to the Director of Digital and work closely with E-Commerce, Marketing, Product & Design, and Tech to ensure CRM is a core growth lever across the digital ecosystem.What You Will DoInvestigate our consumer base to identify behaviours, needs, and opportunities across the lifecycle.Build, manage, and continuously optimise our CRM setup, lifecycle journeys, and segmentation.Execute hands-on email and CRM campaigns across launches, commercial moments, and always-on communication.Drive loyalty and retention initiatives through relevant, data-informed CRM activation.Support commercial growth by using CRM to increase conversion, repeat purchase, and revenue contribution.Work directly in CRM and email tools to build journeys, automations, and targeting logic.Analyse CRM performance and translate insights into concrete actions and tests.Collaborate closely with E-Commerce on launch planning, merchandising priorities, and conversion optimisation.Partner with Marketing and Product & Design to ensure strong storytelling, brand consistency, and high-quality execution.Contribute to the ongoing development of a scalable and future-proof CRM landscape (tools, data structure, processes).How and when to applyWe invite you to submit your cover letter and CV to [email protected] as soon as possible. Please write "CRM Manager" in the subject field. All materials must be submitted by the 16th of January, 2026. For questions about the role, please reach out to Sarah Steiger at [email protected].

PurposeLead and scale the global digital product sales engine. You will own the commercial strategy, the revenue and margin performance, and the continuous optimisation of the digital consumer journey. This role sets the direction for how we sell digitally and executes it with a high-performing team, using a hypothesis-driven, “Build-Measure-Learn” approach to unlock sustainable, profitable growth.The Head of E-Commerce Growth reports to the Director of Digital and plays a central role in shaping and executing the overall digital & e-commerce strategy.About the RoleThe Head of E-Commerce Growth is the architect and operator of the entire digital commercial engine. You will design the strategy that drives global digital revenue, conversion and sell-through.This role blends visionary commercial leadership with hands-on execution. You set the long-term direction, define the seasonal and weekly commercial priorities, and ensure that we constantly test, learn, and iterate. You unite consumer insight, data analytics, merchandising discipline, and cross-functional alignment to ensure that every launch, campaign, and product moment performs at its full potential.You work in close partnership with the Director of Digital and collaborate day-to-day with CRM & Email, Website Content, Frontend & Tech, UX/UI, and Analytics, ensuring that commercial priorities are translated into coherent consumer journeys, onsite experiences, and activation plans. Success in this role depends on tight cross-functional collaboration and a shared ownership of outcomes rather than handovers.You are both:a strategist who sees the bigger commercial architecture, anda hands-on operator who ensures every lever is executed flawlessly. Your Main ObjectivesOwn and grow global digital revenue, margin, and commercial performance.Build a market-responsive, insight-led digital sales engine.Drive a systematic “Build-Measure-Learn” culture across teams.Increase conversion, sell-through, and digital consumer lifetime value across all regions.Deliver consistent, premium, and commercially optimized product experiences.Align cross-functional stakeholders (Marketing, Product, Retail, Wholesale) around a unified commercial plan. What You Will DoCommercial Strategy and P&L OwnershipOwn the full digtal commercial strategy across seasons, markets, and categories.Define seasonal, monthly, and weekly commercial plans that translate strategy into execution.Build revenue, conversion, AOV, and margin forecasts and action the levers required to hit them.Analyse & propose promotions & discount initiative, and monitor inventory levels. Market & Trading LeadershipRun a trading cadence and evaluate global + regional performance with the team.Analyse market-specific behaviours, frictions, payment preferences, and merchandising needs.Drive regional conversion optimisation initiatives informed by insights.Ensure each product drop, launch, and campaign is commercially sequenced and fully aligned across Brand, Product, Performance, Digital, Retail and Wholesale Experimentation & Build-Measure-LearnLead a hypothesis-driven commercial approach to all initiatives.Prioritise and run structured testing (A/B, testing, messaging, merchandising).Translate insights into measurable actions and iterate continuously to drive growth.Operationalise a test-and-learn culture across CRM, Merch, Growth, and Content teams. Digital Product Experience & MerchandisingOversee onsite commercial excellence: navigation, category setup, product presentation, and confidence-building UI.Prioritise CRO and UX improvements together with Tech and UX/UI.Ensure accuracy and quality of product setup (copy, imagery, translations, pricing, categorisation) in close collaboration with Website Manager.Align merchandising with stock availability, sell-through goals, and consumer demand signals. CRM, Loyalty & RetentionShape and steer customer journeys across acquisition, first purchase, repeat, and loyalty.Deepen segmentation strategies to maximise LTV and returning customer rate.Build initiatives that move consumers from first-time to long-term brand loyalists. Analytics & Insight FrameworkOwn commercial dashboards and reporting across GA4, ShopifyQL, PowerBI, CRM.Connect quantitative and qualitative insights into a single consumer-centric narrative.Guide teams and leadership through data-led decision-making and prioritisation.How and when to applyWe invite you to submit your cover letter and CV to [email protected] as soon as possible. Please write "Head of E-Commerce Growth" in the subject field. All materials must be submitted by the 16th of January, 2026. For questions about the role, please reach out to Sarah Steiger at [email protected].