CRM Manager
Contract type :Permanent
Availability :Full time
Experience :2 to 5 years
Company presentation - PAS NORMAL STUDIOS
Pas Normal Studios wants to inspire you to explore your own road with our contemporary take on cycling.
Through innovative designs, brand collaborations and the development and sourcing of products and production methods, we challenge ourselves to offer the best possible products to cycling communities all around the world.
Based in Copenhagen, Denmark - but with a global presence and outlook - we are committed to the continuing development of cycling. With inspiration from international art, culture and fashion, we are a brand defined by contemporary patterns and colours and our roots in Scandinavia. Always in pursuit of quality, craftsmanship and sustainable solutions, our products are created for long-term usage, working as a system across seasons.
Through innovative designs, brand collaborations and the development and sourcing of products and production methods, we challenge ourselves to offer the best possible products to cycling communities all around the world.
Based in Copenhagen, Denmark - but with a global presence and outlook - we are committed to the continuing development of cycling. With inspiration from international art, culture and fashion, we are a brand defined by contemporary patterns and colours and our roots in Scandinavia. Always in pursuit of quality, craftsmanship and sustainable solutions, our products are created for long-term usage, working as a system across seasons.
Job description
Purpose
Build and scale our CRM ecosystem by deeply understanding our consumers and turning insight into action. You will investigate behaviour, preferences, and patterns across our consumer base, and translate these learnings into hands-on CRM execution that drives loyalty, conversion, and commercial performance.
About the Role
As CRM Manager, you sit at the intersection of consumer insight, commercial strategy, and execution. You are naturally curious about how and why our consumers behave the way they do, and you enjoy turning questions into tests, learnings, and improvements.
This is a hands-on role. You will work directly in our CRM and email marketing systems to build journeys, campaigns, segments, and automations - while continuously analysing performance and refining your approach.
You report to the Director of Digital and work closely with E-Commerce, Marketing, Product & Design, and Tech to ensure CRM is a core growth lever across the digital ecosystem.
What You Will Do
- Investigate our consumer base to identify behaviours, needs, and opportunities across the lifecycle.
- Build, manage, and continuously optimise our CRM setup, lifecycle journeys, and segmentation.
- Execute hands-on email and CRM campaigns across launches, commercial moments, and always-on communication.
- Drive loyalty and retention initiatives through relevant, data-informed CRM activation.
- Support commercial growth by using CRM to increase conversion, repeat purchase, and revenue contribution.
- Work directly in CRM and email tools to build journeys, automations, and targeting logic.
- Analyse CRM performance and translate insights into concrete actions and tests.
- Collaborate closely with E-Commerce on launch planning, merchandising priorities, and conversion optimisation.
- Partner with Marketing and Product & Design to ensure strong storytelling, brand consistency, and high-quality execution.
- Contribute to the ongoing development of a scalable and future-proof CRM landscape (tools, data structure, processes).
How and when to apply
We invite you to submit your cover letter and CV to [email protected] as soon as possible. Please write "CRM Manager" in the subject field. All materials must be submitted by the 16th of January, 2026.
For questions about the role, please reach out to Sarah Steiger at [email protected].
Profile
What You Bring
- Around 2 years of experience in CRM, email marketing, lifecycle marketing, or a related digital role.
- A strong curiosity for consumer behaviour and a desire to understand what drives loyalty and purchase decisions.
- Proven hands-on experience working in CRM and email marketing systems (CRM / CDP / marketing automation tools).
- A commercial mindset - you understand how CRM impacts conversion, retention, and revenue.
- Analytical thinking and comfort working with data, insights, and performance metrics.
- A proactive, test-and-learn mindset with attention to detail.
- Strong collaboration skills and experience working across digital, marketing, and product teams.