The Role

The Consumer Marketing Manager is crucial for Estée Lauder Companies, as you will be building and driving the Nordic marketing strategy for our skincare brands The Ordinary & Dr. Jart.

As Consumer Marketing Manager, you will be the crucial player ensuring all stakeholders are on board with the strategy and are executing accordingly.

The Marketing team consists of Product Marketing, Trade Marketing and you will report directly to the Nordic Brand General Manager for the skincare Grouping. You will be working closely with our Earned & Owned and Visual Merchandising teams.

Your Key Responsibilities

• Drive and adapt the global marketing strategy to maximize local relevance
• Build, own, and drive the 360° marketing plan for the brands, in coordination with Product Marketing, Trade Marketing, and Online teams
• Define the target consumer profiles and define the consumer journey
• Understand and drive the PR strategy through a strong understanding of the influencer landscape
• Lead and orchestrate Paid, Owned, and Earned activities, giving clear guidelines and objectives and ensuring a smooth flow of information
• Translate local consumer insights into marketing and selling opportunities
• Work closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience
• Define the launch and promotional calendar across all channels, working closely with Product Marketing
• Adapt plan throughout the year depending on sales performance, lately observed trends and competition in the markets
• In charge of Advertising & Promotion budget and optimization
• Perform Advertising & Promotion ROI analyses and improve marketing effectiveness through test and learn approach
• Act as key contact for regional Consumer Marketing teams and reporting

Your Qualifications

For you to be a success in this job, we expect you to have a relevant educational background on Master level and 3+ years of experience from a comparable job in an international marketing department.

• Great communication skills and enjoy building strong relations with various stakeholders - external as well as internal
• Effective, structured, and hands-on approach, with close attention to details
• Proficiency in English & one of the Nordic languages (Danish, Swedish, Norwegian, or Finnish) is mandatory
• Strong digital marketing skills and business acumen - including strong earned/owned media competences
• You are data-oriented and translate data into marketing initiatives - and not least, you have in-depth experience leading marketing activities in bigger organizations and n particular earned
• Creative thinker with a passion for brand building
• Solid number crunching skills and extensive Excel skills

What We Offer

You will become part of a passionate makeup team based in our Nordic head office in Carlsberg Byen with the possibility of a hybrid working model. We offer an exciting opportunity to join a global company with a strong heritage within an innovative and growing industry, including:

• Attractive & Competitive compensation package including attractive Health insurance benefits
• A hybrid working model with the opportunity to work from home 2 days per week
• Market competitive pension package
• 30 days of vacation
• Wide variety of social office events
• Social networks and Global ERGs (Employee Resource Groups)
• Generous staff discounts on products

We are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skincare, fragrance, and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder Estée Lauder.

Inclusion, Diversity & Equity in the core of everything we do:

Estee Lauder Companies is an equal opportunities employer. We encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Next Step

Please send your application as soon as possible as we will be reviewing applications continuously. The preferred start date is July 2023.

We are looking forward to hearing from you.

Job: Marketing

Primary Location: Europe, Middle East, Africa-DK-84-Copenhagen

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 236507

Estée Lauder Companies at a glance

The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skincare, makeup, fragrance, and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and Bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

Your Qualifications

For you to be a success in this job, we expect you to have a relevant educational background on Master level and 3+ years of experience from a comparable job in an international marketing department.

• Great communication skills and enjoy building strong relations with various stakeholders - external as well as internal
• Effective, structured, and hands-on approach, with close attention to details
• Proficiency in English & one of the Nordic languages (Danish, Swedish, Norwegian, or Finnish) is mandatory
• Strong digital marketing skills and business acumen - including strong earned/owned media competences
• You are data-oriented and translate data into marketing initiatives - and not least, you have in-depth experience leading marketing activities in bigger organizations and n particular earned
• Creative thinker with a passion for brand building
• Solid number crunching skills and extensive Excel skills

What We Offer

You will become part of a passionate makeup team based in our Nordic head office in Carlsberg Byen with the possibility of a hybrid working model. We offer an exciting opportunity to join a global company with a strong heritage within an innovative and growing industry, including:

• Attractive & Competitive compensation package including attractive Health insurance benefits
• A hybrid working model with the opportunity to work from home 2 days per week
• Market competitive pension package
• 30 days of vacation
• Wide variety of social office events
• Social networks and Global ERGs (Employee Resource Groups)
• Generous staff discounts on products

We are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skincare, fragrance, and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder Estée Lauder.

Inclusion, Diversity & Equity in the core of everything we do:

Estee Lauder Companies is an equal opportunities employer. We encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Next Step

Please send your application as soon as possible as we will be reviewing applications continuously. The preferred start date is July 2023.

We are looking forward to hearing from you.

Job: Marketing

Primary Location: Europe, Middle East, Africa-DK-84-Copenhagen

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 236507