Address
Copenhagen, Capital Region, DK
Copenhagen, Capital Region, DK
Social Brand Manager - Consumer Products Division - Copenhagen
Country :
Denmark 
Town : Copenhagen
Category : Sales
Contract type : Permanent
Availability : Full time
Company presentation
Who are we?
Leading the world in beauty and pioneering the world of beauty tech; we are 87,4K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 38,26 billion euros in 2022, and e-commerce accounted for 28% of the Group's sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L'Oréal truly embraces entrepreneurship, and you'll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.
What we do at L'Oréal always have a big impact. At L'Oréal, we define success as making a positive, conscious impact. We've been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L'Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L'Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.
Freedom to Go Beyond. That's the Beauty of L'Oréal.
Job description
Your mission...
As Social Brand Manager your role is to maximize the social reach, engagement, and reputation of the brands, through content generation, management of social media channels, and development of influencer strategy and influencer relationships. You will be the expert of consumer engagement and earned media. The role reports to the Brand Business Leader.
You will...
As Social Brand Manager your role is to maximize the social reach, engagement, and reputation of the brands, through content generation, management of social media channels, and development of influencer strategy and influencer relationships. You will be the expert of consumer engagement and earned media. The role reports to the Brand Business Leader.
You will...
- Develop, manage, and implement the influencer strategy for L'Oréal Paris Mass categories (Skincare, Haircare, Haircolor and Men Expert) as well as execute the content strategy to engage with the right influencers
- Own the IT Girls relationship: final selection, screening process, contract, content plan & briefing on campaigns
- Generate and track Earned media
- Update & analyze the brands social dashboards of paid & earned media performance and social listening, giving recommendations to management and feeding social trends to the team
- Drive the PR Tribe according to the brand strategy and priorities
- Work with PR teams on Nordic participation to international PR events
- Create & localize digital media content (together with Product Brand Managers & creative agencies)
- Develop an understanding of consumers and shoppers through social engagement (& analytics)
- Collaborate on Brand Purpose campaigns and events in the Nordic Markets with the Makeup SBM
- Allocate and execute budget for influencer marketing
- Ensure consistent tone of voice across all platforms
Profile
Your profile...
- You have at least +2 years of experience from a similar position
- You have experience with for example community management, influencer strategy and/or earned media
- You have a good understanding of the Nordic media landscape (media experience is a plus)
- You have previous experience with skincare or haircare
- You have experience with multiple stakeholders and/or agency management
- You are proactive, result driven and passionate about your job and drive your projects from start to finish
- You have a hands-on approach and a drive that enables you to get things done
- You are fluent in English and preferably in one of the Nordic languages
Share
Print
