Copenhagen, Capital Region, DK
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Social Brand Manager - Professional Products Division - Copenhagen

Country : Denmark Denmark

Town : Copenhagen

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

Who are we?

Leading the world in beauty and pioneering the world of beauty tech; we are 87,4K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 38,26 billion euros in 2022, and e-commerce accounted for 28% of the Group's sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L'Oréal truly embraces entrepreneurship, and you'll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.

What we do at L'Oréal always have a big impact. At L'Oréal, we define success as making a positive, conscious impact. We've been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L'Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L'Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.

Freedom to Go Beyond. That's the Beauty of L'Oréal.

Job description

Your mission...

As Social Brand Manager your role is to maximize advocated media of the brands KERASTASE, SHU UEMURA and L'ORÉAL PROFESSIONNEL PARIS. You will own the strategic frame of engagement and reputation within advocacy and influencer marketing. You will act as the expert of user generated content leveraged both organically and in paid media. The role reports to the Brand Director.

You will...

  • Develop, implement, and execute the advocacy and influencer strategy
  • Build direct relationship with influencers
  • Own influencer and advocacy measurement tools, Traackr & MIM, consolidating and tracking performance across the division and translating into action plans
  • Work strategically with social listening and share with team
  • Drive the PR Tribe and develop Nordic press event according to the brand strategy and priorities
  • Responsible of PR seedings for Shu Uemura, Kérastase and L'Oréal Professionnel
  • Work close with the Paid Media Manager to leverage advocacy and influencer content in media
  • Ensure consistent tone of voice across all platforms
  • Develop an understanding of consumers and shoppers through social engagement (& analytics)
  • Support the communication strategy of our CRM and website
  • Manage the B2C brand causes
  • Fuel brands' international social media pages
  • Manage advocated media budget
  • Support the B2B advocacy frame

L'Oréal strives to win over another one billion consumers around the world by innovating and creating products that meet the infinite diversity of our consumer's needs, and we want you to help us reach this goal! We want to hire great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. "Run it as your own business" is our mantra. Got what it takes? We are currently looking for a Social Brand Manager in our Professional Products Division in Copenhagen.


Your profile...

  • +3 years of experience in communications, PR, digital or related areas
  • Experience in analyzing performance, developing insights to consistently improve performance
  • Strong competencies across core focus areas, PR, Communications, Influencer & Advocacy partnerships, Social Media Marketing
  • Strong interpersonal and presentation skills
  • Strong written and verbal communication skills
  • Strong collaboration skills and able to interact and spar with stakeholders across the organization
  • You have a hands-on approach and a drive that enables you to get things done
  • You are fluent in English and preferably in one of the Nordic languages
We are looking for our new Social Brand Manager to start 1st of July 2023. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion or sexual orientation.
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